Articule Café

For this project, the goal was to create a logo mark that translates the existing typographic logo into a lively, dancing character.

I started with loose sketches, first exploring movement through simple stick figures. Once a direction felt right, I refined the shape digitally and rebuilt the character using elements from the original logo. After several iterations, the client selected the concept that they preferred. With a few final refinements, Arti Man was born!

Since then, he has been used on the website and on packaging stickers, bringing extra personality to the brand.